Asset-led Marketing

Is when a firm tracts market opportunities which match to the firms's own strengths. The advantages of this is that it is cost efficient for the firm and helps them to maximize profits if their new idea works. The disadvantages of this is that the firms new idea is likely prove to be unpopular with their consumers causing the firm to lose money and have a lower revenue. Again is more likely to work in a market that has limited products for the consumer.