Long and Short term objectives

Short term objectives will based on the business focusing on maximizing it's rewards and profits in a year. It would possibly do this by possibly stopping most repairs to the building and facilities it owns, stop the training of employees or end most advertising.
Whereas long term objectives involve substantial planing where objectives are set over a long period of time and repairs to facilities and buildings, training and advertising are main priorities to help encourage growth to the company and add quality to it, and in the long term, profits made can turn out to be huge and more beneficial.