Stakeholders are people that have an interest in the possible success or failure of a business.
Internal stakeholders are people that are inside a business and have a direct effect on the business, these will consist of the employees, investors, suppliers, shareholders, banks and lending organisations. Whereas external stakeholders are people that are outside the business and have an indirect effect on the business, these will consist of customers, competitors, government, pressure groups (WWF/Green peace) and the media.
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