Are the cost of the best alternatives that have been given up. The opportunity cost of a business buying a new delivery van may be the new computer system that they have had to forego. In context with Demand, the higher the price of a product, the more buyers there are that have to give up that product, so the less they're likely to buy.
Trade-off is the consequence involved in the choice you make from an opportunity cost as it is a gradual change of one variable in order to get more of another. Trade-off is a situation where having more of one thing leads to having less of another.
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