Customers and Competitors will affect a businesses pricing and the rates of products; the customers are important as they are the people that the businesses products or services, competitors are important to businesses as they need to know the amount of customers are going to them and their influence on the market share.
Employees will affect the business as a company has to pay out their salaries and make sure their happy so that the business can produce a high quality service and quantity of products that they produce.
Government will affect a business as they can either raise or lower the tax they charge on businesses which can affect the amount of profit the business makes and can also make sure the sure the business is following the governments policies and rights.
Investors such as banks and lending organisations can affect a business as they can pull out their funding and influence they have provided to the business causing cash-flow and profits to suffer. Or rates that businesses have to pay can go up causing them to make a loss or even become bankrupt.
Suppliers affect businesses as they can pull out if they are not receiving their required payments at certain periods, causing product deliveries to be delayed to the business who will then not be seen as a priority delivery.
Pressure groups effect businesses as they can influence the way products are made, what raw materials are used and make businesses use the fair trade system.
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