The risks of launching a new product

A launching a new product is going to be risky even for an established business because it can damage the brand name of a business and cost a firm millions if they have invested a lot of money into this new product that has been a flop. Supply and demand may have been over or under estimated causing the business to lose money due to this, the price of the new product may be too expensive and cause many people to be excluded from buying as they may not be able to afford it or the new product costs more then what it offers in return.