The four P's of the marketing mix

Price- The ability to set a price that can be used as a valuable source of competitive advantage. A pricing strategy is used to market their product so if they want to produce higher profits they will  increase the price which may denote exclusivity and desirability in an attempt to produce more sales or to maximize on sales a product price may be lowered to attract consumers who see this as an important factor. 

Product- When quality or reliability are important to consumers which is usually involved with high tech products when assessing their features which add value to the product, enhancing its competitiveness in a dynamic market, through creating a differentiated product that is distinctive enough to attract a larger share of the market.

Promotion- Tactics that are used to bring a product or service to a consumer's attention and then persuade them to buy it. Techniques such as price reductions, special offers, advertising in all it's forms, sponsorship and direct selling can be used to promote a product or brand

Place- Getting the product or service to the consumer at the time and place by making the product easily accessible for the consumer to buy.