Mission Statement

Is a statement that sets out the aims of the business (what they want to achieve), which is created as soon as the business sets up.

Examples: McDonald's mission statement-  McDonald's vision is to be the world's best quick-service restaurant experience. Being the best mean's providing outstanding quality , service, cleanliness and value, so that we make every customer in every restaurant smile.

Nike- To bring inspiration and innovation to every athlete in the world (if you have body you are an athlete).

Tesco- Tesco's core purpose is creating value for customers, to earn their lifetime loyalty.

Lego- Though we make toys, we are not just a toy company. Though we make money, we are not driven by profit. Though we are famous for our product, we are defined by our philosophy. Our name comes from the combination of the Danish "leg godt" , which means to "play well" . It is both our name and our nature. We believe that play is the essential ingredient in a child's growth and development. It grows the human spirit. It encourages imagination, conceptual thinking and creation.